My bargain €240 4Go iPhone still is of no use yet, but I'm very confident I shall very soon find a way to activate it without contracting an expensive 2 year AT&T contract (minimum of $60/month), at least as a web browsing/email/iPod device. Presse Citron indicated here on his blog how he unlocked his iPhone in just a matter of seconds, but unfortunately this only works on PC and windows !
When purchasing my iPhone at the 59th flagship Apple Store, I received a little card enclosed in a nice little folder (picture above) indicating Apple was offering a free personal training to explore the iPhone and its functionalities ! This specific training program is called "One to One" and is otherwise charged for $99 for a year :
"(...) Use One to One for hour long personal training sessions with an iPhone expert, who will show you tips and tricks and answer all your questions. Make a reservation anytime..."
Not only Apple sells a great device, but they also offer the support to get the most out of it. Great marketing which cements strong relationships between the brand and its customers.