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Je craquais déja pour l'Aston DBS dont j'ai souvent parlée sur ce blog, mais ayant toujours eu un petit faible pour les cabriolets, je trouve que la DBS Volante est aussi très belle (même si la couleur ici n'est pas ma favorite) !
A ce stade, ce n'est qu'un prototype, la voiture n'a pas été annoncée officiellement, mais tous les coupés Aston ont leur pendant en cabriolet...
Instead of a classical key, the proud and lucky owner of the new Aston's DBS will have to slot a sapphire key, also called the Emotion Control Unit, into the center of the starter button, which then glows red as the glorious sound of the V12 comes to life !
To my knowledge, this theatrical key-in is absolutely unique and adds magic and mystic to the car experience.
Aston Martin DBS may not be the utimate sports car, the Ferrari 599 or the Lamborghini Murcielago LP640 are for example much more powerful for about the same bucks, but it's probably the best all-around luxury sportscar package !
I like it very much when a brand pays attention to those little details which transform a great customer experience into something truly unforgettable.
Nothing to do with cars, but I many times happen to be disapointed with 2 or 3* Michelin restaurants : not because of the food, usually fantastic, but indulging yourself a 200 or €300/person restaurant makes you expect something unforgettable. But you just end up thinking "I wish they could have done this, say that, offer this, etc" which would have then made teh experience unforgettable. Bottom line, you are disapointed and you will think twice before coming back.
In short, there's something missing to the customer experience : the quality of the food, the excellence of the service should have been accompanied by a little "je ne sais quoi", reflecting a little bit of soul...
Sorry guys, after the post 3 days ago about the 10.000 miles V8 Vantage trip from Tokyo to London, here's another one on Aston, as a new baby is just born.
Indeed, the new DBS was unveiled this week at the 2007 Pebble Beech Concours d'Elegance. The car was first briefly seen in the latest James Bond, Casino Royale (just a few seconds before Bond violently crashed it in an attempt to avoid Vesper, what a pity).
Ulrich Bez, company CEO said : “the DBS is the ultimate expression of Aston Martin’s engineering and technical ability. It offers pure performance without compromise.”
6.0 liter V12, c1700kg thanks to extensive use of lightweight carbon fiber body panels (200kg less than the Vanquish), 510 bhp, from 0 to 100km/h in 4.2sec, 301 km/h top speed. It is also the first road-going Aston Martin to have carbon-ceramic brakes, which are 12.5kg lighter than conventional steel brakes and far more effective at slowing the car down. It also has and a leather and carbon fiber cockpit
But, above all and beyond all those specs, the car is simply stunningly gorgeous from every angle you may look at !
The DBS replaces the Vanquish as the top of the line Aston, but its price should only be disclosed next month at the Frankfurt Motor Show (Vanquish ended its career around 270K€). Deliveries of the DBS are expected to commence during the first quarter of 2008 but, given a limited production of 500 units/year, significant delays are expected (vs 300 Vanquish previously).