Apple Store in Paris : New Hope ?

Rumor has it that an Apple Store would soon open in Paris Boulevard Beaumarchais. At very long last ! It's not exactly convenient for me but that's better than nothing and a first step...

By the way, have a detailed look at these excerpts from ThinkEquity Conference, where Ron Johnson, head of the Apple Stores, was a guest speaker. Numbers, history, quotes, thoughts, definetly worth reading carefully. Here.

This guy, an ex Target executive and a retail industry veretan, knows what this business is all about !

What amazes me also about Apple Stores is that Apple introduced a hell of a lot innovations in its approach of a retail chain, and all these innovations reflect a deep understanding of customers' wishes and behavior. Great retailers are great psychologists.

Retailers also have a passion for details ("retail is detail)", and that's probably why Apple, whose attention to detail is in its ADN, was particularily well suited to successfully manage a retail chain.

Comments

[Comparaison offres ski]

Hi Michel
I was in London last weekend and dropped in to the new Apple store on Regent Street.
I was impressed with the design and layout of the shop - typically Mac: minimalist, simple, fresh, serious yet understated.
Im not sure if their conversion rate at this type of store is too good though - the shop was extremely busy and I had the impression that a lot of people were there just to "see what it was all about". But then I suppose thats exactly what Mac wants...to drive curiosity and get some good PR in the heart of the UK capital.
Paul

[Michel de Guilhermier]

Same comment : thanks, but this place should not serve as a tool to promote one's own website !

[Paul Evans]

Hi Michel
My own blog should be live in the next week or so: ill be able to use a real blog URL then !!
I will therefore refrain from filling in "URL" until the site is ready if OK with you :o)

But on a more serious note, I read 3 blogs in total and yours is one of them.

It is not at all my intention to spam, and I hope to be able to add good honest content to your site.
Regards
Paul

[Michel de Guilhermier]

Thanks for the clarification !