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« 2 ans Après ! | Main | La Vente en Ligne Déprécie t'elle l'Image de Marque ?! »

September 02, 2008

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C'est souvent une meilleure idée de faire revivre une vieille marque que de faire de l'extension de marques comme ont coutume de le faire la plupart des constructeurs européens (théorie développée dans les ouvrages de Al Ries).

...a very particular (& rectangular) shape indeed ;-)

Sympa de revoir aujourd'hui cette voiture qui m'a fait rêver autrefois... Tiens, y'en a une à vendre sur ebay pour 30 500 euros...

http://cgi.ebay.fr/ws/eBayISAPI.dll?ViewItem&item=180279594746&category=9883

C'est quand même une voiture très particulière. Une certaine mystique est attachée à elle car elle était à l'époque assez révolutionnaire, même si décalée !

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