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« Aston Martin : Une Oeuvre d'Art dans votre Vie ! | Main | Nouveau Partenaire Inspirational Stores dans la Maroquinerie de Luxe : Delvaux ! »

September 14, 2008

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Interesting article.
Now, how much of the Italian culture does Lamborghini represent and in what ways? Has anyone thought of that? Italians tend to be more of an 'exlcusive-limited edition-exotic- type of people, to what extend do these characteristic apply to the branding of the Lamborghini car?

Yes, Lamborghinis are Italian, somewhat outpsoken and excessive, and that's part of the brand's ADN

Very different from the "understatement" of British cars, ie Aston Martins

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